Our site, like many other websites, uses “Cookies” or “Other Technologies” (such as “pixel tags”, “web beacons”, “blank GIFs” associated with emails, JavaScript, device IDs assigned by Google, Apple or similar technologies. s”) can be used. Cookies and Other Technologies help us and third parties learn about your visits to the Site, including by analyzing your visiting habits. We use this information to process your reservations or requests and to deliver online and mobile advertising, messaging and content tailored to your interests for us and others.

Cookies are small text files that are stored on your computer or mobile device when you visit a website. In some cases, we may combine Hilton or third-party Cookies with your personal information that you provide to us or that we obtain, but Cookies alone cannot be used to reveal your identity to us. Cookies are used on the Site in many ways to improve your experience. For example, we may use Cookies for the following purposes:

• Remembering your username and password to make the login process easier and faster on future visits;
• Remembering your language choice and other preferences;
• To ensure that you receive all requested information;
• Providing a secure and reliable service for online transactions;
• Tracking your response to ads, website or app content for analysis and how many times we send you the same ad;
• Measure how many people use the Site so that we can keep the Site working quickly and efficiently;
• To help us and others deliver communications and content related to your interests and location.